Last updated: 29 July 2026
Who we are
Kilted Tours Ltd provides private guided walking tours and self-guided GPS audio tours in Edinburgh.
Kilted Tours Ltd
24 Wardie Square
Edinburgh
EH5 1EU
United Kingdom
Company number: SC772268
Website: kiltedtours.com
Email: info@kiltedtours.com
Kilted Tours Ltd is responsible for the personal information described in this Privacy Policy.
When this policy applies
This policy applies when you:
- Visit our website
- Purchase a self-guided audio tour
- Book a private walking tour
- Contact us through the website, email, telephone or another communication service
- Send us feedback or request customer support
Information we collect
Depending on how you use our services, we may collect:
- Your name
- Email address
- Mobile telephone number
- Order or booking information
- The number of tours or access codes purchased
- Private-tour date, time, group size and booking details
- Your VoiceMap voucher or access code
- Payment status and transaction references
- Messages and correspondence you send us
- Feedback and customer-service records
- IP address, browser type, device information and website activity
- Cookie and analytics information where you have agreed to this
We do not normally receive or store your complete payment-card details. Payments are handled by the payment provider used during checkout.
Where you tell us about a mobility or accessibility requirement, we use that information only where necessary to help arrange or deliver the tour.
How we collect information
We may collect information:
- Directly from you
- Through our WordPress and WooCommerce website
- Through our private-tour booking system
- Through Stripe or another payment provider
- Through VoiceMap when resolving a tour-code or access issue
- Through Google Analytics where you have allowed analytics cookies
- Through emails, telephone calls and customer-service messages
Why we use your information
We use your information to:
- Process purchases and bookings
- Confirm and administer payments
- Supply VoiceMap access codes
- Send order confirmations and tour instructions
- Manage private walking-tour arrangements
- Provide customer support
- Investigate missing, invalid or incorrectly delivered codes
- Prevent fraud and protect our systems
- Maintain accounting and tax records
- Improve our website and services
- Understand website use where analytics consent has been given
- Respond to complaints, legal requests or disputes
Our lawful bases
We normally rely on:
Contract: to process your booking or purchase and supply the service you ordered.
Legal obligation: to keep information required for accounting, tax, consumer-law or other legal requirements.
Legitimate interests: for reasonable business purposes such as customer service, security, preventing fraud and improving our services.
Consent: for optional analytics cookies, marketing communications or other processing that requires consent.
You may withdraw consent at any time where consent is our lawful basis.
Audio-tour purchases
Our self-guided audio tours are delivered through VoiceMap.
When you purchase an audio tour, we use your details to:
- Process the order
- Allocate the correct number of unique tour codes
- Send the codes and redemption instructions
- Confirm whether a code was supplied
- Help resolve technical or redemption problems
If you purchase more than one tour, we may supply several separate access codes.
Private walking-tour bookings
Private walking-tour bookings may be processed through Bókun or another booking service displayed on our website.
The booking provider may collect your contact details, booking information and payment details under its own privacy terms.
We receive the information reasonably required to administer and deliver your tour.
Payments
Payments may be processed through Stripe, WooCommerce payment services, Bókun or another provider shown during checkout.
The payment provider processes card and payment information under its own privacy policy.
Kilted Tours normally receives information such as:
- Payment status
- Amount paid
- Transaction reference
- Customer and order details
We do not normally receive your full card number.
VoiceMap
VoiceMap is a separate platform used to deliver our self-guided audio tours.
You may need to download the VoiceMap app, access a VoiceMap account and redeem the code supplied to you.
VoiceMap processes information under its own privacy policy and terms.
Limited information may be exchanged with VoiceMap where necessary to resolve an access-code or redemption problem.
Email and service messages
We may use our website, email provider or transactional email service to send:
- Order confirmations
- Voucher codes
- Redemption instructions
- Booking information
- Changes affecting your tour
- Replies to customer-service requests
These are service communications connected to your purchase or booking.
We will not use your details for unrelated marketing unless we have an appropriate legal basis.
Google Analytics
We use or intend to use Google Analytics to understand how visitors use our website.
This may include information about:
- Pages visited
- General device and browser type
- How visitors reached the website
- Approximate location derived from technical information
- How visitors navigate through the site
Google Analytics should only operate after the visitor has permitted analytics cookies where consent is required.
Google Maps
We may use Google Maps to display tour starting points and meeting locations.
When an interactive Google Map is loaded, Google may receive information such as your IP address, browser information and device information.
The map may be controlled through the website’s cookie-consent settings.
Who we share information with
Where necessary, we may share limited information with:
- Website and hosting providers
- WordPress and WooCommerce service providers
- Stripe and other payment processors
- Bókun and connected booking providers
- VoiceMap
- Transactional email providers
- Google, where Google Analytics or Google Maps is used
- Our web developer or technical-support providers
- Accountants, insurers and professional advisers
- Regulators, courts or public authorities where legally required
We only share information reasonably necessary for the relevant purpose.
International processing
Some service providers may process information outside the United Kingdom.
Where this happens, we use providers that apply appropriate legal and contractual safeguards for international data transfers.
How long we keep information
We retain information only for as long as reasonably necessary.
Typical retention periods may include:
- Order, booking, payment and accounting records: normally up to six years
- Tour-code allocation records: normally up to six years where connected to a transaction
- Customer-service correspondence: normally up to two years after the matter is completed
- Enquiries that do not result in a booking: normally up to twelve months
- Analytics and cookie information: according to the settings and retention periods used by the relevant service
- Marketing information: until you unsubscribe, withdraw consent or the information is no longer required
Information may be retained for longer where required for a legal dispute, fraud investigation or legal obligation.
Security
We take reasonable measures to protect personal information, including:
- Password-protected accounts
- Secure website connections
- Restricted administrative access
- Secure payment providers
- Controlled access to tour-code inventories
- Appropriate website and system security measures
No online service can be guaranteed to be completely secure.
Your rights
Depending on the circumstances, you may have the right to:
- Ask for a copy of your personal information
- Ask us to correct inaccurate information
- Ask us to delete information
- Ask us to restrict how information is used
- Object to certain uses of information
- Withdraw consent
- Request transfer of certain information
- Complain about how your information has been handled
These rights may be subject to legal conditions and exemptions.
To exercise your rights, contact: info@kiltedtours.com
We may need to verify your identity before responding.
Complaints
Please contact us first if you have a concern about your personal information.
You may also complain to the Information Commissioner’s Office.
Changes to this policy
We may update this policy when our services, providers or legal requirements change.
The current version will be published on our website.